About Us

DALS Lighting is a manufacturer of LED lighting products focused on innovative and emerging technologies. Our lighting systems are displayed and stocked in many lighting showrooms, electrical distributors, and retailers. Our products are also sold on projects across North America through a large network of agents who work with architects, engineers, contractors, and distributors. We strive to deliver excellent service, industry-leading lead times, environmental innovation, and product quality.

DALS is looking for a Graphic Designer who can deliver brand-consistent visual content that is clear and high-performing. Reporting to the Marketing Manager, you will have the opportunity to support product launches by creating outstanding content and campaigns that showcase our innovative lighting products. The role also includes producing standard and creative deliverables, creating “gold standard” content for online retailer platforms, and continuously evolving that content based on feedback, trends, and performance data.

To succeed in this role, the candidate must demonstrate exceptional design and creativity skills, a natural ability to stay organized, and strong attention to detail.

Key Responsibilities

• Create visual content using pre-established templates while following brand strategy during product launches (packaging, instruction sheets, technical drawings, labels, specification sheets, catalogue pages).

• Design new promotional materials that are adaptable and aligned with marketing objectives (newsletters, social media assets, renderings, lifestyle imagery, promotional sheets, and website visuals).

• Create and adapt “gold standard” content optimized for online sales platforms: PDP content, videos, GIFs, comparison charts, explanatory visuals, FAQ/how-to content. Ensure the content supports the customer journey (clarity, visual proof, benefits, product differentiation).

• Track content performance and identify improvement opportunities (e.g., engagement, conversion, user feedback). Adjust deliverables based on customer feedback, market trends, and design best practices.

• Ensure product information is updated and consistent across marketing tools and platforms (and e-commerce when needed).

• Turn technical or complex content into accessible, educational communications for different audiences (B2B/B2C/partners). Produce: user guides, installation guides, system diagrams, infographics, supporting images, videos.

Qualifications

• Minimum 3 years of experience in graphic design, digital marketing, and/or e-commerce content.

• Strong proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign).

• Responsible use of AI (e.g., Copilot, ChatGPT, MidJourney) to generate text/visuals/renderings with critical thinking, respect for rights/quality, and maintaining a defined artistic standard.

• Pride in the brand and commitment to continuous improvement.

• Strong layout skills, visual hierarchy, and brand consistency.

• Enthusiasm for design and passion for staying up to date with industry trends (a portfolio showcasing your work must be submitted).

• Strong attention to detail and ability to deliver quickly without sacrificing quality.

• Ability to work as part of a team and receive feedback.

• Excellent written and verbal communication skills in French and English, with the ability to adapt tone depending on the customer/partner (English is required to communicate effectively with customers and partners outside Quebec).

• Strong organizational and prioritization skills. Familiarity with project management tools such as Monday is an asset.

Benefits

• Competitive salary

• Group insurance program (medical, paramedical, dental, etc.)

• Employee Assistance Program (EAP)

• Company events

• A company that prioritizes employee well-being

• Casual dress code

• Recently renovated offices and workspace

• Free on-site parking

Our Values

Integrity | Customer commitment | Teamwork | Imagination and fun | Energy and execution